This highly effective technique harnesses the power of “loss aversion” to help you reach your goals

Probably the only research paper I’ll ever call “delicious” is one called, “A Tale of Two Pizzas.”

In the study, researchers offered one group of people plain pizzas, plus the option to add ingredients for an additional charge. To a second group, they offered topping-loaded pizzas, with the chance to remove ingredients and pay less. Same thing, right?

You can read the NirAndFar blog post on: Need Motivation? Make a Price Pact https://www.nirandfar.com/price-pact/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/