How Jeff Bezos and Donald Trump Profit Off Our Attention (Quick Take)

In 'No Logo', Naomi Klein examines the rise of corporate branding and its effects on culture, work, and consumer choice. The book is divided into four parts: 'No Space', 'No Choice', 'No Jobs', and 'No Logo'. Klein discusses how multinational corporations prioritize brand marketing over product manufacturing, leading to issues such as sweatshops, corporate censorship, and the erosion of public spaces. She also highlights various resistance movements, including culture jamming and anti-globalization protests, and argues for a more just and sustainable economic model.

In The Sirens' Call, Chris Hayes delves into the impact of the attention economy on our lives, politics, and society. He argues that the constant assault from attention-seeking technologies and media has fundamentally altered our ability to focus and has significant implications for our mental health, social structures, and political landscape. Hayes draws on a wide range of sources, including philosophers, media theorists, and psychologists, to provide a holistic framework for understanding and reclaiming control over our attention in a world dominated by 'attentional warlordism'[1][3][4].