4min chapter

The Michael Steele Podcast cover image

How Jeff Bezos and Donald Trump Profit Off Our Attention (Quick Take)

The Michael Steele Podcast

CHAPTER

The Power of Branding Over Product in Modern Capitalism

This chapter examines the dynamic between branding and product quality in capitalism, highlighting how figures like Jeff Bezos and Donald Trump leverage attention for commercial and political gains. Drawing on Naomi Klein's 'No Logo,' it underscores the significance of brand image over the actual product in shaping consumer and voter behavior.

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