Which?
The best and worst supermarkets according to you
Mar 25, 2025
Lucia Arellano, Presenter of Which? Money, dives into a lively discussion about the best and worst UK supermarkets based on shopper feedback. She reveals thrilling insights from a survey of over 3,200 customers, highlighting M&S as the top choice for in-store shopping, with Ocado and Tesco excelling in online services. The conversation also touches on the quirks of supermarket experiences, including hilarious tales of strange product substitutions. Tune in to discover what shoppers really think amidst rising food prices!
10:19
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Quick takeaways
- Customer satisfaction is heavily influenced by food inflation, making pricing and availability crucial factors in supermarket evaluations.
- M&S stands out for quality and range despite overall dissatisfaction, while Asda and Morrisons struggle with poor service and stock issues.
Deep dives
Supermarket Performance Overview
An annual review of UK supermarkets reveals insights into customer satisfaction and pricing amidst rising food inflation. In this survey, shoppers evaluated major chains based on store appearance, customer service, and product quality, with no supermarket achieving a five-star rating for value for money this year. M&S emerged as the standout in-store provider, gaining five stars for its range and quality, driven by strategic expansions and price adjustments. In contrast, Asda and Morrisons received low ratings due to issues like understaffed stores and product availability, highlighting customer frustrations with their in-store experiences.
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