What's Next! with Tiffani Bova Conscious Capitalism and Reconnecting to the Higher Purpose of Marketing with Raj Sisodia
Welcome to the What's Next! podcast with Tiffani Bova.
This week I am speaking with the delightful and purpose-driven, Raj Sisodia. Raj is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, and Co-Founder and Co-Chairman of Conscious Capitalism Inc. He has a Ph. D. in Marketing from Columbia University and has published eleven books, including Firms of Endearment: How World Class Companies Profit from Passion and Purpose and his most recent book, The Healing Organization: Awakening the Conscience of Business to Help Save the World. Raj is also the co-author of the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Wall Street Journal bestseller Everybody Matters (2015). He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. He is on the Board of Directors at The Container Store and a trustee of Conscious Capitalism Inc. I am thrilled to have Raj Sisodia on the What’s Next! Podcast.
THIS EPISODE IS PERFECT FOR… People searching for their personal purpose in the work they do each day.
TODAY’S MAIN MESSAGE… Raj uncovers and expands on the unmet need for conscious capitalism in contemporary business. We are talking about ethics in business and marketing, purpose, value, and true happiness. This is not something mutually exclusive from business and capitalism, but the way Raj explains it, something that is vitally a part of the business ecosystem and indispensable to building a worthwhile and successful brand. Learn how to be courageously patient, identify your brand’s true purpose, and care for your team, your employees, and your customers at scale.
WHAT I LOVE MOST… Raj’s journey from marketing to uncovering a true passion that seeks to make business more conscientious, impactful and valuable to society.
Running time: 29:51
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