The Prof G Pod with Scott Galloway First Time Founders with Ed Elson – This Founder Hit $100M in Revenue Without Raising a Dollar
22 snips
Jun 2, 2024 
Missy Park, Founder and CEO of Title Nine, transformed her experiences as a collegiate athlete into a thriving women's athleisure brand, hitting $100 million in revenue without outside funding. In this conversation, she reveals the challenges of bootstrapping and the myth of work-life balance while empowering women to take risks in their careers. Park reflects on the journey to profitability, the impact of Title IX on women's sports, and the importance of resilience and community in building a successful business.
AI Snips
Chapters
Transcript
Episode notes
Market Gap
- Missy Park, after graduating college, couldn't find women's activewear.
- This gap in the market inspired her to start Title Nine.
Unexpected Demand
- Initially, Title Nine's mail-order catalog had minimal response.
- However, the few orders received overwhelmingly included sports bras, revealing latent demand.
First Step
- Missy Park's first step in starting Title Nine was a symbolic commitment.
- Printing business cards and designing a logo marked crossing the Rubicon.