How Successful Entrepreneurs Turn Surprising Connections Into Business Strategy

Entrepreneurs innovate by drawing connections between things that haven’t been linked before. But how can you go about making such connections? In this episode, business coaches Dan Sullivan and Shannon Waller explain Dan’s latest breakthrough thinking tool, The Triple Play.

Here's some of what you'll learn in this episode:

• How creativity is a method you can master.
• How you can tell whether an activity is creative.
• What types of connections get people excited.
• Why Dan preferred to make his own toys as a child.

Show Notes:

We don’t discover connections; we make connections.

Creativity is connecting things where you didn’t see the connection before.

Not many people are creative enough to build an independent career in the marketplace.

You’re not really creative if you’re not surprising yourself.

Your brain can’t ignore a question.

Children play according to a method of connecting things that don’t belong together.

People's directed usefulness is achieved at the cost of creativity.

Imaginative thinkers make more money than people who are uniform and predictable.

Creating connections is how our brains get used to the world.

Resources:

Capitalism—And Everything Else by Dan Sullivan

Your Life As A Strategy Circle by Dan Sullivan

Unique Ability®

Visual Thinking by Dr. Temple Grandin