57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in: - building a content marketing engine - hiring and structuring a marketing team - aligning your team around metrics/goals/plans - the most important skills a marketer needs in 2020 (and beyond) - and more...