Shopify Masters

The Marketing Playbook From Nik Sharma, "The DTC Guy"

Oct 5, 2023
Guest
Nik Sharma
Marketing expert Nik Sharma discusses his playbook for growing DTC brands, highlighting the use of organic content and paid media. He explores marketing strategies, using AI for content creation, the importance of landing pages, and the thriving entrepreneurship ecosystem in New York City.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
The Art of Marketing a Good Idea
02:29 • 17min
3
Lower Cost Items and Content Creation for Lower Customer Acquisition Costs
19:56 • 4min
4
Using AI for Content Creation and Messaging
24:00 • 5min
5
The Importance of Landing Pages for Businesses
29:11 • 2min
6
Product Questions and Entrepreneurship in New York
30:50 • 4min