Shopify Masters The Marketing Playbook From Nik Sharma, "The DTC Guy"
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Oct 5, 2023 Marketing expert Nik Sharma discusses his playbook for growing DTC brands, highlighting the use of organic content and paid media. He explores marketing strategies, using AI for content creation, the importance of landing pages, and the thriving entrepreneurship ecosystem in New York City.
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Find And Test Strong Hooks
- Test different hooks and angles for your product by reframing its benefits to broader problems.
- Use organic short-form content to validate which hooks attract attention before scaling with paid ads.
Use Organic As Your Test Lab
- Start organic to build brand equity and validate content that resonates before spending on paid ads.
- Move content that overperforms organically into paid channels to scale predictably.
Measure Ads By Funnel Signals
- Evaluate ads by CPM and CTR first, then trace metrics down the funnel to add-to-cart and purchases.
- Diagnose failures by checking platform affinity (CPM), interest (CTR), and on-site alignment (cart/conversions).