Bloomberg Talks Adam Mosseri Talks Instagram and Content Creation at Bloomberg Screentime
Oct 9, 2025
Adam Mosseri, the Head of Instagram at Meta, discusses the evolving landscape of content creation and platform strategy. He highlights how generative AI will transform workflows and lower production costs for creators. Mosseri predicts a future where AI-generated and human content coexist while emphasizing the importance of media literacy. He also shares insights on Instagram's shift towards Reels and DMs, the lessons learned from TikTok, and the exploration of a TV app for Instagram. Creators are encouraged to be intentional and find their unique voice.
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AI Lowers The Barrier To Creativity
- Adam Mosseri says AI will change who can be creative by lowering production costs and expanding access.
- He predicts creativity won't be replaced but will reshape storytelling and production methods.
AI Multiplies Content And Risks
- Mosseri compares the internet's distribution cost drop to AI's impending production cost collapse.
- He warns this multiplier effect will increase both creators and problematic content at scale.
Prioritize Context Over Binary AI Labels
- Work on labeling and provide context so people can judge content credibility, not just flag AI use.
- Teach media literacy and surface profile signals so users weigh who is saying something and why.