Data-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challenges and opportunities do you see arising for these companies as they navigate the evolving digital landscape?

The CPG industry is increasingly focusing on data-driven marketing to enhance consumer engagement. How does your company's free app utilize data analytics to help CPG brands better understand their target audience, and how does this benefit both the consumer and the brand?

Our listeners continue to be pushed to do more with less and make their dollars work harder. But, with inflationary pressures, the cost of goods going up and a looming recession, private label brands are probably the most alluring to consumers they have been in years. What are the categories facing the biggest challenges? Opportunities?

Given the challenges facing both brands and retailers, it seems like a loyalty product in the tech stack is a must. How can brands leverage data and partners like Ibotta to “win” in such a challenging environment?

As we have discussed private label switching is prevalent and to exacerbate that challenge, we also see the costs of loyalty increasing. How have you seen loyalty evolve? What trends do you see in loyalty?