Creating Customers for Life With Narine Galstian, CMO, SADA

What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.

Tune in to learn:

• About SADA and about Narine’s role as CMO there (03:30)
• About SADA’s “customers-for-life” philosophy (17:40)
• What inspires Narine’s leadership style (32:30)
• How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)

Mentions:

• “Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)
• “3 Ways To Understand Growth Marketing” (Forbes article)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.