The LinkedIn™ Branding Show

Want to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going Faster

Sep 21, 2023

Discover the power of engagement over content on LinkedIn! The hosts reveal how commenting can spark authentic connections and boost visibility. They tackle common fears about sharing insights and empower listeners to embrace their unique voices. Building genuine relationships in smaller communities can lead to exponential growth. Dive into actionable strategies to step outside your comfort zone and enhance your personal branding through meaningful conversations.

13:26

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Quick takeaways

Engaging through comments on LinkedIn is essential for increasing visibility and fostering relationships without the need to create original content.

The act of commenting not only helps build community but also encourages personal growth through new insights and supporting content creators.

Deep dives

The Power of Commenting on LinkedIn

Commenting on LinkedIn is a crucial way to connect with the audience you want to reach. It allows users to take control of their visibility, especially if they are not yet comfortable with posting original content. Engaging with others' posts helps to warm up the feed, fostering relationships and building community, which ultimately leads to increased clarity and confidence in sharing one's own ideas. This proactive approach can encourage individuals to start conversations that may later transition to direct messages and more personal discussions.

Intro

3min

The Power of Authentic Engagement on LinkedIn

2min

Engaging Through Comments on LinkedIn

5min

Overcoming Fears on LinkedIn: Embrace Your Voice

2min

Empowering Community Engagement on LinkedIn

2min

IN THIS EPISODE:

If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn.

BUY YOUR COPY:

Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)

THE BACKSTORY:

Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements.

ABOUT US:

Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://the365creators.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.b2bgrowthco.com⁠⁠

Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/14049931⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TRANSCRIPT:

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