Winning Clients with Automated Pen Testing (EP 880)

Discover how security can actually win you new clients! In this can’t-miss episode, Anup Ghosh of ThreatMate reveals exactly how automated pen testing and attack simulations not only close deals but also create ongoing revenue for MSPs. Learn the difference between a basic scan and a “real” pen test, what MSPs must do to stay ahead in compliance, and the secrets of agentic platform architectures. If you’re looking to position your MSP for explosive growth and sustained security, you’ll want to hear these game-changing strategies straight from the trenches.

Why Listen:

• Practical breakdown of automated pen testing for MSPs
• Learn how to turn compliance into ongoing revenue
• Takeaways from PitchIT and industry conferences
• Tips for onboarding and retention with real impact
• The role of agentic architectures in modern MSP platforms
• Partnerships that accelerate compliance and sales

Anup Ghosh is the founder and CEO of ThreatMate, a leading cybersecurity company specializing in continuous threat management and unified attack surface monitoring for MSPs. With a wealth of experience in cybersecurity innovation, Anup is passionate about equipping service providers to proactively manage threats, streamline compliance, and win more clients.

• Website: https://www.threatmate.com
• LinkedIn: https://www.linkedin.com/in/anupghosh/

Companies, Products, and Books Mentioned (with URLs)

• Senteon: https://www.senteon.com
• Pax8: https://www.pax8.com
• CISA Scuba Gear: https://www.cisa.gov/scuba
• Microsoft 365: https://www.microsoft.com/microsoft-365
• IT Nation PitchIT: https://www.connectwise.com/company/it-nation/pitchit
• ASCII Group: https://www.ascii.com

=== SPONSORS

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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast