A Long Road to $15K MRR: The Lasso Experiment

"Let's just launch a SaaS company and become super successful in 6 months!" they said. "This will be soooo easy!" they said. Well, not so much.

Matt and Andrew talk about the launch of their SaaS product Lasso earlier this year, their audacious goal of reaching $15,000 MRR in just half a year and why they're only 10% of the way there. But they're still pretty optimistic. They discuss why they've faced such big hurdles along the way, like not truly understanding their ideal customer, and how they've finally started to embrace the fact that they ARE a "Make Money Online" plugin.

So what now? How do they plan to find new customers and affiliate marketers that already want what they're selling? If you've been following along with the Lasso journey and wondering how the heck it's going, this episode is for you. Enjoy!

P.S. Matt's tightened up the language and design on the Lasso sales page. What do ya think? www.GetLasso.co