
 On Coaching with Magness & Marcus 229: Modern Coaching: Ways to Promote Transformation in a Transactional Environment
 Jan 1, 2024 
 Explore the intriguing debate on transactional versus transformational coaching and its implications in today’s sports world. Discover how college athletics is shifting towards a transactional model due to NIL opportunities, impacting athlete relationships and recruitment. Delve into the importance of holistic athlete development in a culture fixated on statistics and social media fame. Learn how coaches can foster meaningful growth and resilience in athletes while emphasizing the value of hard work and clarity. 
 AI Snips 
 Chapters 
 Books 
 Transcript 
 Episode notes 
Transactional Recruiting Landscape
- The recruiting process is increasingly transactional due to NIL and superficial conversations.
 - Coaches struggle with the loss of transformation focus, affecting athlete development and coach satisfaction.
 
NIL Drives Rapid Transfers
- College football exemplifies transactional sports with rapid NIL-driven transfers.
 - Decisions are made rapidly, often without meaningful coach or campus interactions.
 
High School Sports Transactional Shift
- The transactional shift extends to high school sports due to parental expectations and NIL incentives.
 - This creates performance-focused outcomes rather than holistic athlete development.
 



