Navigating Athletic Excellence in the Age of Social Media

This chapter explores the tension between traditional athletic achievements and the rise of social media, highlighting how athletes can earn more through online influence rather than performance. It discusses the challenges coaches face in fostering long-term commitment and transformation amidst a culture that often prioritizes quick gains. By examining the importance of setting clear expectations and aligning values, the chapter offers insights into promoting a positive coaching environment conducive to holistic athlete development.