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Creator Debates
How Authors Can Get Sponsored (ft. Joshua Lisec)
Oct 21, 2024
Joshua Lisec, a prolific ghostwriter with over 85 books to his name, shares insights on how authors can leverage sponsorships to boost their income. He explains that even authors with modest followings can attract brand partnerships by aligning their work with corporate interests. The conversation dives into the risks and rewards of mentioning brands in books, and the unique dynamics of organic advocacy. Lisec emphasizes the importance of reader engagement and innovative strategies to maintain authorship integrity while maximizing these opportunities.
20:20
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Quick takeaways
- Authors can leverage their subject expertise to attract corporate sponsors, even without a large following, creating mutually beneficial partnerships.
- Maintaining reader attention is crucial for authors as it enhances word-of-mouth marketing, significantly impacting book visibility and sales.
Deep dives
The Power of Word of Mouth Marketing
A significant portion of book sales, approximately 92%, is linked to word of mouth marketing. This highlights the importance of engaging readers effectively, as the more of a book that is read, the higher the likelihood of generating positive recommendations. Using advanced techniques to maintain reader attention is crucial, as it can lead to increased visibility and sales. By leveraging this fact, authors can enhance their marketing strategies and work closely with sponsors to boost their book's reach.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode