The Power of Psychological Solutions

Counterintuitive strategies can often be more effective than traditional logical solutions in business. For example, rather than investing in faster elevators, one could place mirrors inside them to distract riders from the wait. This illustrates how managing human expectations through familiarity can enhance perceived experiences, such as showing wait times for trains to alleviate concerns about delays. Recognizing that humans often fear the unknown more than an unpleasant truth can guide entrepreneurs to implement unexpected yet effective solutions.