Hospitality Daily Podcast The End of the Hotel Room as We Know It - Hans Meyer, Zoku
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Feb 25, 2025 Hans Meyer, co-founder and managing director of Zoku, shares his visionary approach to the future of hospitality. He delves into the unique hybrid model that blends home, office, and hotel experiences, specifically crafted for modern travelers. Meyer emphasizes the importance of fostering human connections and community among guests. Additionally, he discusses how innovative design and technology cater to evolving traveler needs, revolutionizing hotel spaces into multifunctional environments that adapt to a post-COVID-19 world.
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Building Community
- Design social spaces to facilitate effortless connections by removing traditional barriers like large reception desks.
- Actively foster community through events and staff training to encourage interaction.
Zoku's Development
- Hans Meyer interviewed 150 people and lived remotely for six months to understand his target audience's needs.
- This research informed Zoku's concept and helped win awards even before its launch.
Rethinking Hotel Design
- Most hotels prioritize bedrooms and beds, limiting their potential.
- Zoku challenges this by focusing on the needs of long-stay guests, offering flexible spaces suitable for both work and socializing.