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Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
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We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior.
This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ads team discussing each of the platform's wins and failures when it comes to the evolving privacy landscape!
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DTC Podcast