Close-to-Expire Food: The Thrill of Last-Minute Deals

The popularity of close-to-expire food is on the rise, as consumers see value in purchasing items on the brink of expiry. Close-to-expire food includes a range of products, some of which can still be safely consumed even after their sell-by date. The market for close-to-expire food is booming, both online and offline, with platforms and apps connecting consumers with local restaurants, cafes, and supermarkets to purchase surplus or near-expired food at discounted prices. While some consumers are hesitant about the safety of close-to-expire food, stringent quality control measures, labeling requirements, and adherence to safety standards help ensure the safety and transparency of these products. Combining offline and online business models can also help reduce waste and reach a wider customer base.