PNR 194: Brands & Billionaires Continue to Buy Up Media

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale.  Rants and raves include media buying and a content marketing swindle.  This week's TOM: General Electric.

This week's story links:

Lauren Powell Jobs Buys Majority Stake In The Atlantichttp://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earningshttps://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733 P&G Slashes Digital Ads by 140 Million over Brand Safety.  Sales Rise Anyway.http://adage.com/article/cmo-strategy/p-g-slashe/309936/ IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Contenthttps://digiday.com/media/hearst-experimenting-commerce-content/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/27/buzzfeed-tasty-cook-top/?utm_cid=mash-com-Tw-main-link#y8AoE1.RAaqH SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/opinion/2017/07/25/the-great-content-marketing-swindle http://www.minonline.com/distrust-and-business-models-journalist/ https://www.wsj.com/articles/gawker-media-advisers-to-put-flagship-website-up-for-sale-1501018991   THIS OLD MARKETING General Electric and Comic books in the 50’s http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D U