Business Travel 360

Linking the Travel Industry | Airlines Begin Enforcing Look-to-Book Ratios in NDC Channels

5 snips
Aug 1, 2025
Alaska Airlines faced a major IT outage affecting numerous flights. Airlines are now enforcing look-to-book ratios in their NDC channels to improve efficiency. Intello AI secured over €575k for their innovative hotel concierge services. American Express Global Business Travel launched a platform to streamline event management and travel for non-employees. The discussion also delves into Sabre's survey on content fragmentation in corporate travel, sparking debates about the future of travel technology and collaboration in the industry.
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ANECDOTE

Alaska Airlines IT Outage

  • Alaska Airlines had a significant but low-key IT outage affecting around 300 flights recently.
  • The outage coincided with the GBTA event and was quietly resolved without disclosed causes.
INSIGHT

Look-to-Book Ratio Insight

  • Airlines imposing look-to-book ratios on NDC channels shows technology limitations and lack of control.
  • The root cause is outdated shopping technology that airlines must rethink to reduce transaction wastage.
INSIGHT

Intello AI Hotel Concierge

  • Intello AI, a UK startup with fewer than 10 employees, raised €575k for AI-driven hotel concierge services.
  • Their tech automates hotel communication about traveler arrivals and preferences, enhancing service efficiency.
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