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Linking the Travel Industry | Airlines Begin Enforcing Look-to-Book Ratios in NDC Channels

Business Travel 360

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Navigating Content Fragmentation in Travel

This chapter explores the challenges of aggregating diverse content for business travelers in the travel industry, emphasizing the need for a streamlined approach beyond traditional GDS. It also highlights recent industry trends towards collaboration and partnerships, enriched by anecdotes from events like GBTA and a lighthearted mention of a temporary Starlink outage.

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