Creating a successful course requires attention to market demand, but how do you know what that demand is, and how can you provide solutions within a client’s comfort zone? Sometimes the missing piece is a little outside of where you are looking. Mary Williams, founder of Sensible Woo, discovered opportunities to use what did resonate with clients in an effort to help them with challenges outside their comfort zone.

In this episode, Mary, Danny and Abe discuss looking past the obvious issue and digging into why your clients are facing the challenges they are facing. Mary describes how she engineered a framework for her course that helped her clients overcome challenges they could not clearly see by incorporating familiar and comfortable skills and concepts.

• In this episode we discuss:

Being aware of the issues behind your clients’ challenges
Combining strategies within your course to deliver solutions
Using marketing structures that encourage commitment from clients
Valuing your services appropriately
Digging even deeper with Danny and Abe’s post-interview debrief.

“I think [clients] really need a bridge that they can understand.”

“Teaching [clients] those flexibility and resilience skills is, I think, part of the process too, and they don't really realize that's what they're doing.”

– Mary Williams

Guest Bio:

Mary is the Chief Technology Therapist at Sensible Woo, where she teaches highly sensitive & neurodivergent online business owners how to replace technological chaos with a harmonious system. Through programs like Digital Feng Shui, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy.

She is an accredited librarian with a Master of Science in Information and set the foundation of her career as the first digital archivist for Disney Animation Studios. From there, she has worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups. You can connect with Mary at sensiblewoo.com, subscribe for updates, and access her free library of learning resources.

Resources or websites mentioned in this episode:

Mirasee
Mary’s website - Sensible Woo
Mary’s LinkedIn

Credits:

Guest: Mary Williams
Hosts: Danny Iny & Abe Crystal
Producer: Cynthia Lamb
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

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Music and SFX credits:

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough