Apptivate: App Marketing Explained Integrating AI & Machine Learning - Lomit Patel (IMVU)
Lomit Patel, the author of Lean AI, is the vice president of growth at IMVU, the world’s largest avatar-based social network. He is responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is also a public speaker, advisor, and recognized as a “Mobile Hero” by Liftoff.
Questions Lomit Answered In This Episode:
- How did you build out and leverage AI at IMVU?
- Do you still have a lot of web users? And if so, do you have a way of varying your app data with the data that is non-app focused?
- Did you build out technologies that could iterate through creatives quickly?
- What makes it challenging for companies to build out this type of infrastructure?
Timestamp:
- 3:34 Lomit’s new book, Lean AI, and becoming an author
- 6:55 Why IMVU decided to introduce AI, machine learning, and automation
- 8:12 Getting started with AI
- 10:05 Using unique customer IDs for data integration
- 12:25 Golden moments of opportunity with AI
- 15:01 The effect of AI on IMVU’s strategy for creative
- 18:31 The challenges and considerations of using AI
Quotes:
“The easiest way to think of AI is how to get a machine to think like a human but to really do it at scale.”
“We had to figure out a better and more creative way to tackle the problem of how we were going to scale growth and grow the business.”
“At the end of the day, the difference between a great growth team and a good growth team isn’t about the great team really knowing all the answers. It all comes down to who’s able to increase their velocity of experiments.”
Mentioned In This Episode: