Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.
Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai
Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age
Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins
1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.
Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.
2) Key Framework: The Editor-in-Chief Method
Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.
3) Writing Process Revolution:
- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section
90% of value comes from these decisions!
4) The "10 Magical Ways" Framework:
Every piece of content can be broken down into:
- Tips
- Steps
- Lessons
- Stats
- Examples
etc.
Pick your format FIRST, then structure accordingly.
5) Pro Tip: Use AI Conversationally
Two approaches:
1. Chunk-by-chunk dialogue
2. Massive single prompt
Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.
6) Quality Control Method:
1. Generate multiple versions
2. Apply your taste/judgment
3. Refine best options
4. Test against goals
Remember: AI suggestions need human curation!
7) The Education Leverage Play:
Learning frameworks = AI superpowers
What took experts years to master can now be:
1. Learned quickly
2. Taught to AI
3. Scaled infinitely
This is the real opportunity!
8) Bottom Line:
The future belongs to "orchestrators" - people who:
- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control
Don't fight the future - leverage it!
Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole
"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND COLE ON SOCIAL
X/Twitter: https://x.com/Nicolascole77
Youtube: https://www.youtube.com/@nicolascole77/featured
Write with AI: https://writewithai.substack.com
