This AI Writing Hack Made Him Millions (Full Breakdown)

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Jan 20, 2025

Nicolas Cole, an expert in AI-assisted writing, shares his insights on blending human creativity with artificial intelligence to produce exceptional content. He emphasizes viewing AI as a partner, enhancing rather than replacing the writer's role. The discussion includes robust frameworks for structuring articles, generating captivating hooks, and refining ideas through collaboration with AI. Cole also highlights the importance of mastering foundational writing skills and making strategic decisions before diving into content creation.

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ADVICE

AI Augments Writers

Learn to write with AI to enhance your writing skills, not replace them.
AI helps scale content creation as Photoshop did for design and Instagram for photography.

ADVICE

Editor-in-Chief Method

Treat AI as a junior writer, not a replacement.
Make high-level decisions yourself; AI helps execute your vision.

ADVICE

Pre-Writing Decisions

Make key writing decisions before starting to write, not during.
Decide on a clear headline, 3 main points, and section formats.

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Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.

Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai

Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age

Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins

1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.

Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.

2) Key Framework: The Editor-in-Chief Method

Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.

3) Writing Process Revolution:

- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section

90% of value comes from these decisions!

4) The "10 Magical Ways" Framework:

Every piece of content can be broken down into:

- Tips
- Steps
- Lessons
- Stats
- Examples
etc.

Pick your format FIRST, then structure accordingly.

5) Pro Tip: Use AI Conversationally

Two approaches:

1. Chunk-by-chunk dialogue
2. Massive single prompt

Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.

6) Quality Control Method:

1. Generate multiple versions
2. Apply your taste/judgment
3. Refine best options
4. Test against goals

Remember: AI suggestions need human curation!

7) The Education Leverage Play:

Learning frameworks = AI superpowers

What took experts years to master can now be:

1. Learned quickly
2. Taught to AI
3. Scaled infinitely

This is the real opportunity!

8) Bottom Line:

The future belongs to "orchestrators" - people who:

- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control

Don't fight the future - leverage it!

Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole

"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND COLE ON SOCIAL

X/Twitter: https://x.com/Nicolascole77
Youtube: https://www.youtube.com/@nicolascole77/featured
Write with AI: https://writewithai.substack.com