This AI Writing Hack Made Him Millions (Full Breakdown)
The Startup Ideas Podcast
Navigating AI Tools and Content Creation Strategies
This chapter examines the challenges of using custom GPTs for newcomers, stressing the importance of foundational skills before tackling complex tasks. It highlights an effective content creation strategy by organizing information into concise three-part structures for better comprehension.
Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.
Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai
Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age
Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins
1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.
Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.
2) Key Framework: The Editor-in-Chief Method
Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.
3) Writing Process Revolution:
- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section
90% of value comes from these decisions!
4) The "10 Magical Ways" Framework:
Every piece of content can be broken down into:
- Tips
- Steps
- Lessons
- Stats
- Examples
etc.
Pick your format FIRST, then structure accordingly.
5) Pro Tip: Use AI Conversationally
Two approaches:
1. Chunk-by-chunk dialogue
2. Massive single prompt
Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.
6) Quality Control Method:
1. Generate multiple versions
2. Apply your taste/judgment
3. Refine best options
4. Test against goals
Remember: AI suggestions need human curation!
7) The Education Leverage Play:
Learning frameworks = AI superpowers
What took experts years to master can now be:
1. Learned quickly
2. Taught to AI
3. Scaled infinitely
This is the real opportunity!
8) Bottom Line:
The future belongs to "orchestrators" - people who:
- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control
Don't fight the future - leverage it!
Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole
"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND COLE ON SOCIAL
X/Twitter: https://x.com/Nicolascole77
Youtube: https://www.youtube.com/@nicolascole77/featured
Write with AI: https://writewithai.substack.com
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