The Foundr Podcast with Nathan Chan 491: Build Better Ads Using AI with Nick Schakelford of Structured Social
Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes.
Listen to Nick and Nathan discuss:
- Nick’s origin story as a professional goalkeeper
- Why Nick’s How to Run Facebook Ads course stands the test of time
- How Nick is walking the walk with his CDB beverage company, Brez
- The state of paid advertising
- How Nick uses AI for his clients and business
- The four core areas of AI implementation
- Using Canva and ChatGPT’s integration
- What’s looming in 2024 for advertising
- The challenges of transitioning from click to brick
- How AI can help with customer service
- And more AI tools for ad creation…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
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