WTF Gym Talk The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones
Oct 13, 2023
Dustin Jones, a physical therapist specializing in the fitness needs of individuals aged 55+, discusses the underserved 55+ age market. Topics include their successful proof of concept at a local CrossFit gym, equipment preferences, challenges of competing with free fitness, testing different facility models, and the training services offered by their brand, Stronger Life.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Targeting the Underserved 55+ Market
01:35 • 9min
The Impact of Equipment on Storytelling and Marketing
11:04 • 4min
Targeting 55+ Age Market in Fitness Industry
15:09 • 19min
Targeting the 55 and Older Age Group
34:28 • 17min
Discussing Facility Size and Testing Different Models
51:19 • 2min
Training Services and Potential Expansion
52:57 • 5min
Programming 60-Minute Classes for 55+ Age Market
57:38 • 8min