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WTF Gym Talk

The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones

Oct 13, 2023
01:05:48
Snipd AI
Dustin Jones, a physical therapist specializing in the fitness needs of individuals aged 55+, discusses the underserved 55+ age market. Topics include their successful proof of concept at a local CrossFit gym, equipment preferences, challenges of competing with free fitness, testing different facility models, and the training services offered by their brand, Stronger Life.
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Podcast summary created with Snipd AI

Quick takeaways

  • Stronger Life focuses on serving the underserved 55+ demographic through tailored offerings and unique client avatar.
  • Community plays a vital role in Stronger Life's success, with events and workshops fostering social interaction and engagement.

Deep dives

Targeting the 55+ demographic

Dustin Jones and his business partner Jeff Musgraves decided to focus on serving the 55+ demographic with their brand Stronger Life. They believe this population is underserved and tested their concept by starting in an R&D version at a CrossFit gym. The success led them to open a standalone brick and mortar facility catering specifically to the 55+ crowd.

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