The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones
WTF Gym Talk
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Targeting the 55 and Older Age Group
This chapter discusses the decision to target individuals aged 55 and older in the fitness industry. It explores the unique approach to consulting and the desire to help gym owners become self-sufficient. The chapter also delves into the financials of the business and current membership numbers.
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