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17min chapter
The 55+ Age Market Is Lucrative and Underserved w/ Dustin Jones
WTF Gym Talk
Targeting the 55 and Older Age Group
This chapter discusses the decision to target individuals aged 55 and older in the fitness industry. It explores the unique approach to consulting and the desire to help gym owners become self-sufficient. The chapter also delves into the financials of the business and current membership numbers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode