

Simplified Speech #222 – Exploring the chugumi trend
Jun 12, 2025
Dive into the intriguing world of chugumi, a Korean trend focused on personal style and identity. Discover how this buzzword captures the aspiration to match aesthetic vibes from social media influencers and celebrities. The discussion highlights trends like 'Barbiecore' and 'GORP core,' showcasing their impact on fashion choices. You’ll learn useful vocabulary to articulate these concepts in English, alongside insights about how platforms like YouTube shape lifestyle aspirations and creativity in the digital age.
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Meaning of Chugumi Trend
- The Korean word chugumi combines "chugu hada" (to seek) and "me" (beauty) representing the pursuit of an ideal style or vibe.
- It differs from English terms like role model because it's more about looks and atmosphere than behavior or values.
Effort Behind Stylish Looks
- Andrew and Cassie both admire stylish people online but lack the energy or resources to fully adopt their style.
- They acknowledge that true style takes significant time, money, and effort to develop authentically.
Lifestyle Inspirations as Chugumi
- Cassie shared her sister's dream of homesteading with livestock as a lifestyle chugumi.
- Andrew also follows YouTubers whose lifestyles inspire him to pursue his hobbies and goals actively.