Exploring Chugumi: Trends, Aesthetics, and Social Media

Have you ever followed a fashion trend, copied someone’s lifestyle, or tried to match a certain vibe? In Korea, there’s a popular word for that: chugumi. In this episode, Andrew and Kassy break down this buzzword, explain what it means, and show you how to talk about similar ideas in English. You’ll hear real examples, learn useful vocabulary, and get tips for sounding natural when talking about style, identity, and social media trends.

This episode is perfect for intermediate English learners who want to speak more fluently about culture, inspiration, and personal expression.

In this lesson, you’ll learn:

• What the word chugumi really means and why it matters
• How to talk about style, lifestyle, and vibe in clear, natural English
• Common expressions like role model, poser, and try hard
• Why this trend is about more than just looks

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