Episode 5: Our Top 12 Email Subject Lines of 2020

What’s the most important sentence in an email? The Subject Line. Our hosts, Molly Pittman (SM CEO) and John Grimshaw (SM CMO) collectively have created thousands of subject lines during their time as digital marketers and within the last year, we’ve seen some of our highest click-through rates ever. After analyzing the data, we’ve compiled a list of our top 12 highest-converting email subject lines across 3 different business types (physical products/information/SaaS). Listen in as we discuss why these 12 subject lines were so effective and start implementing these strategies into your business by grabbing the swipe file here.

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