Ecommerce Playbook: Numbers, Struggles & Growth How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand
Mar 20, 2025
Jack Zamichides, CEO of D. Louise, shares his journey of transforming a scrappy startup into an eight-figure jewelry brand. He emphasizes the importance of committing to innovative methodologies for immediate results. Jack discusses how a pivotal Black Friday moment led him to go all-in on his business. He notes the transition from risky big drops to a more stable growth strategy. Additionally, he highlights the power of community engagement and storytelling in enhancing brand awareness, as well as the critical role of strategic forecasting for sustainable growth.
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Commitment to Advice
- Fully commit to chosen advice and strategies.
- Be selective about whose advice you take.
D.Louise's Success with Creative Volume
- D.Louise committed fully to CTC's creative volume methodology.
- They saw immediate results and picked up low-hanging fruit.
Business on Stilts
- Before CTC, D.Louise relied on big product drops and seasonal moments.
- This made the business feel unstable and reliant on unpredictable events.