Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages.

Influence: Psychology of Persuasion is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.com

Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.

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