In this episode of Scrappy ABM, Mason Cosby joins a lively debate with Tim Davidson on various aspects of Account-Based Marketing (ABM). The episode is structured as a three-round debate covering intent data, ABM platforms, and pilot programs, offering diverse perspectives and insights for ABM enthusiasts.
Best Moments:
(03:02) Round 1: Debate on the effectiveness of intent data
(08:38) Round 2: Discussion on the value and necessity of ABM platforms
(14:14) Round 3: Debate on investment strategies for pilot programs
Scrappy ABM