Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces) How To Sell Without Feeling Sleazy (The Mindset Hardscapers Have Been Missing)
Oct 27, 2025
Many outdoor pros struggle with sales, viewing themselves as builders rather than salespeople. This mindset can cost opportunities and dampen growth. By reframing selling as a service, professionals can enhance client experiences and boost their businesses. Emotional confidence is key to securing premium projects, while fear of rejection often underpins sales avoidance. Listeners are encouraged to embrace authentic connections and overcome the fear of numbers, transforming sales into a valuable tool for success.
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Selling Is Misunderstood And Costly
- Many contractors avoid selling because they equate it with pressure, manipulation, or sleaze.
- That story costs them projects and prevents them from building more work they love.
Sell As Part Of The Client Experience
- Treat selling as part of the client experience from first call to project completion.
- Offer the sales process as a service that delivers clarity and confidence to clients.
From Quivery Prices To Million-Dollar Jobs
- Joshua shares his own discomfort with asking for money early in his career and feeling quivery asking for $1,000–$5,000.
- Over time he sold $10k, $50k, $100k and even million-dollar projects as his confidence grew.
