Al Young, Brand Ambassador of Four Roses, talks about the rich history of the brand and his story
Show Notes:
- What's your story of how you got into the bourbon industry?
- What are some of your daily or weekly duties as a "Brand Ambassador"?
- Tell everyone about Four Roses: The Return of a Whiskey Legend
- What was the book writing process like? How long?
- Who was Paul Jones Jr and how did the name "Four Roses" come about?
- Where was Four Roses during prohibition?
- What role did Seagram's play in Four Roses?
- What are your favorite vintage advertising pieces?
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