Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

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👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

Meet BIOHM Health CEO @Afif Ghannoum,  A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, launched products in over 25,000 retail stores, and licensed technology to a global pharmaceutical company for a product sold in over 100,000 stores. 🤩

His father is renowned scientist Dr. Mahmoud Ghannoum, who made the breakthrough digestive health discovery that bacteria and fungi work together to dissolve digestive plaque in the gut. Recognizing an opportunity, Affif teamed with his father, leveraging his father’s expertise and landmark discovery to launch gut health company, BIOHM Health. BIOHM is currently seeing monthly sales approaching seven figures through tactics outlined here.

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