In 'Essentialism: The Disciplined Pursuit of Less,' Greg McKeown argues that by applying a more selective criteria for what is essential, individuals can regain control of their time and energy. The book is divided into sections such as Explore, Eliminate, and Execute, providing practical advice on distinguishing the vital few from the trivial many and eliminating non-essential activities. McKeown emphasizes the importance of clarity of focus, the ability to say 'no,' and living 'by design, not by default.' This approach helps readers achieve more by doing less and making the highest possible contribution in their personal and professional lives.
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In this episode, we’re diving deep into one of the most important skills for business, relationships, and life: the power of saying NO. 🚫
As couplepreneurs, balancing business, family, and personal growth requires intentional choices.
Saying no isn’t about shutting doors — it’s about making space for the right yeses that align with your vision. We explore:
✅ How saying no actually creates more freedom
✅ The curse of competency & why being good at everything can hold you back
✅ Real-life stories of how setting boundaries transformed our business & personal life
✅ How to reframe NO as a positive opportunity for growth
Join us as we unpack the mindset shifts that have helped us navigate business, relationships, and life as couplepreneurs.
The Couplepreneur Podcast 
