The Duct Tape Marketing Podcast 10 Questions to Ask Before Hiring an Agency
37 snips
Nov 12, 2025 Sara reveals ten crucial questions for small businesses before hiring a marketing agency. She emphasizes the importance of asset ownership and measurable success. Understanding contract terms and team interactions is vital for a healthy partnership. She advocates for integrating AI responsibly while involving clients in the process. Transparency, education, and alignment with business strategy are key themes, ensuring businesses build a strong and informed marketing foundation.
AI Snips
Chapters
Books
Transcript
Episode notes
Clients Locked Into Bad Agency Deals
- Sara Nay shares two stories of clients trapped by agencies: one in a three-year SEO contract and one whose agency owned the Google Ads account.
- Both clients received confusing reports and couldn't access or control their marketing assets, leaving them stuck and wasting money.
Knowledge Gap Enables Exploitative Practices
- Marketing is complex and many small business owners lack education about it.
- That knowledge gap allows some agencies to take advantage of clients who don't understand marketing purchases.
Demand Ownership Of Your Marketing Assets
- Always ask who will own your marketing assets and accounts before hiring an agency.
- Insist you own websites, paid accounts, tools, and grant agencies manager access you can revoke when the relationship ends.
