Starting a YouTube channel can help diversify your business's traffic and build a long-term asset.
Understanding the YouTube algorithm is crucial for faster growth on the platform.
Creating engaging hooks, providing valuable content, and avoiding clickbait are key strategies for YouTube success.
Deep dives
Diversify Your Traffic with YouTube: Part 1
In this podcast episode, host Rick Mulready discusses the benefits of creating a YouTube channel to diversify your business's traffic. He is joined by his friend and YouTube expert, Pat Flynn. They stress the importance of considering YouTube as a marketing channel, both for short-term gains and long-term asset building. Pat shares his own experience with YouTube, having grown two channels to a total of 600,000 subscribers. They discuss the key factors for success on YouTube, from starting with strong pre-video preparations to understanding the algorithm and tapping into the massive opportunities available.
Creating Impactful YouTube Videos: Part 2
In the second part of the podcast episode with Pat Flynn, Rick delves deeper into the strategies for YouTube success. They cover topics such as video editing, attaining your first thousand subscribers, and monetization. Pat shares insights from his own growth journey, including the example of his second channel, which reached a quarter of a million subscribers in just over a year and a half. They emphasize the importance of storytelling and engaging visuals in YouTube videos, and how YouTube's algorithm can drive organic traffic to your content.
Generating Video Ideas and Getting Started on YouTube
To begin creating YouTube videos, Rick and Pat offer practical advice for generating content ideas. They suggest answering common questions from your audience, repurposing popular topics from your blog or podcast, exploring timely and pop culture-related subjects, looking for relevant topics in books, leveraging existing YouTube communities for topic inspiration, and incorporating compelling stories from your clients or listeners. The duo emphasizes the importance of starting with a catchy and curiosity-driven title that will drive clicks, and then shaping the video content around that title for maximum impact.
The importance of keywords and attention-grabbing titles
One key approach to creating successful YouTube videos is to take a search-based approach by identifying keywords that people are searching for and creating videos around those topics. However, there is also the suggested and browse-based approach, which focuses on capturing viewers' attention through enticing thumbnails and titles. The goal is to create curiosity and excitement to encourage viewers to click and watch the video.
The click and stick strategy for YouTube success
The click and stick strategy involves capturing viewers' attention with compelling thumbnails and titles and then delivering on the promised value throughout the video. It is important to avoid clickbait, which promises something but fails to deliver. The key is to keep viewers engaged and interested so that they watch the entire video. Understanding viewer intent, creating engaging hooks, and providing valuable content are crucial for YouTube success.
In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic.
I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel.
There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth.
Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.
