Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Why Marketing Should Run Sales (+ How to Do It)
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Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers.
Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.
Topics covered:
- The difference between sales and marketing
- Knowing when leads have come from marketing activities
- Start with a fully optimized website
- Fully utilising both inbound and outbound marketing
- How to feed the sales team
- The number one method for optimizing a website
- Why you should be talking to customers
- Hiring the right people for the right jobs
- Increasing the volume when it comes to brand
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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