Business Lunch How Behavioral Design Beats Willpower Every Time
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Jan 7, 2026 Discover why most business failures come from friction, not lack of motivation. Roland and Sarah delve into how complex systems hinder performance and the importance of transparency in pricing. They discuss the role of intentional versus accidental friction and how mapping processes can reveal hidden pain points. Plus, insights on selecting the right tools and minimizing drop-off in sales funnels. Their core advice? If people need to 'try harder,' it's time to redesign your systems. Start small, tackle one friction point, and watch improvements unfold!
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Design Over Blame
- Most performance problems are design issues, not people problems.
- If a strategy relies on people 'trying harder,' the system is poorly designed.
CRM Integration Boosted Adoption
- Roland mapped the CRM update steps and found a painful, multi-step flow that blocked adoption.
- After adding an email-to-CRM integration, adoption rose from ~40% to ~95% in two weeks.
Adoption Beats Perfection
- An unused perfect system is worse than a messy system everyone uses.
- Optimize for actual usage, not elegance or comprehensiveness.