Mission Statements & Developing Cross Functional Teams w/ Celeste Giampetro

In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talked with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team. SHOW NOTES 00:08 Podcast TLDR 01:44 Podcast Begins 02:11 Some background on Pebble Post and Celeste’s role there 03:31 Is having a mission statement or vision statement important? 04:03 What problem is Pebble Post solving and how are they solving it? 09:43 Why marketers need to focus on being more generalized than specialized. 11:49 When are you done being a startup? 12:58 How we ended up with so much specialization in the first place 13:48 How do you determine if your generalist actually has the focused skills you need. 15:09 How to find people who want to grow and then to mentor them 16:03 Leading with vulnerability and transparency 18:10 What value does a manager get from leading with vulnerability 19:42 An example of how leading with vulnerability and transparency backfired 20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization 22:00 Making sure everyone knows the Mission and Vision Statement 22:18 Introducing cross-functionality into your team 24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently? 25:18 What is the key to motivating people? “Can you extract from them their best work?” 27:07 The importance of learning about the people on your team before you start trying to direct their behavior. 28:07 On Managing people - “It’s al about relationship building” 28:55 Agile at PebblePost 30:32 Getting in touch with Celeste CONTACTING CELESTE Twitter https://twitter.com/stinapessa LinkedIn https://www.linkedin.com/in/celestegiampetro/ Pebble Post http://pebblepost.com CELESTE’S ARTICLE Step Aside, Specialist: Return Of The Marketing Generalist https://blog.pebblepost.com/dont-call-it-a-comeback-the-very-high-value-of-being-a-marketing-generalist