This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.

This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋

In this lively episode, Michelle chats with us about:

• Her background in brand management and how she ended up in market research

• Her role at McDonald’s and how the team is structured to work together towards one goal

• Why she believes marketers should have more access to insights

• Her passion for people development and her advice for those starting out in the insights & analytics field

and more!

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[BONUS] Bill Lasek on the 5 Starting Points for Design