A good understanding of your audience is the best platform for success.

Whatever industry you’re in! But what does that look like in L&D?

Anita Anthonj, Founder and CEO at Talaera, works with lots of L&D teams and joined us to share her best lessons on getting this right.

With lessons on the difference between top-down and bottom-up initiatives, getting your message right, prioritising to deliver commercial impact and much more.

How to connect:

Learn more about HowNow: https://hubs.la/Q02Cbv6x0 

Learn more about Talaera: https://www.talaera.com/ 

Connect with Anita: https://www.linkedin.com/in/anitaanthonj/ Connect With Gary: https://www.linkedin.com/in/gary-stringer-copywriter/ 

Timestamps

0:00 Intro

2:01 Why understanding your audience matters

6:29 Is this a bottom-up or top-down issue?

14:14 Commercial and business strategies

20:25 How can small teams prioritise?

26:52 Working with vendors and setting expectations

32:03 How does the audience want the message?

38:24 Common traits of teams that do well

42:15 Empathy for your audience