Building a CEO Network and the Power of Community

Jeffrey Hazlett discusses the journey of building the C-suite network, a trusted community of leaders that provides growth, development, and networking opportunities for entrepreneurs and business executives. He highlights the importance of creating value-driven companies and attracting the right people to the community. Hazlett emphasizes the significance of adhering to a set of values, vetting potential members, and maintaining a strong sense of community. He emphasizes that a business should act like a media company, creating content that is true to their brand and resonates with their target audience. Hazlett also emphasizes the need to activate and distribute the content effectively, reaching the right people in the right channels, and creating a context that drives engagement and conversions.